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Passing Off: the Domain Name Game
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Passing Off: the Domain Name Game
by Webdevinfo - Webmaster
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Synopsis:
About 10 years ago you could register anything you wanted for a domain name and nobody bothered... Alas that time has gone and these days registering Brand Names as part of your domain name can be a tricky business.
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The Article

About 10 years ago you could register anything you wanted for a domain name and nobody bothered...
Alas that time has gone and these days registering Brand Names as part of your domain name can be a tricky business.

Imagine this hypothetical scenario
You have a company that sells sport shoes but not Nike. Your primary domain name is XYZSPorts.com your have an ecommerce website where customers can purchase online...etc, you register nike-xyzsports.com to help drive targeted traffic to your site as people looking for nike may be interested in alternative sports shoes.
Nike finds your site by using the search engines. They then contact you complaining that you are "passing off" or "cybersquating" and ask for the domain name to be transferred to them.

How did this happen?
The answer lies in the fact that passing off occurs when you own a domain name but do not sell the brand name product(s) on your site that the domain name refers to and in effect you are cyber squatting. To avoid this resell at least one product of that brand as in the above example if the XYZ Sports advertised one pair of Nike shoes on your site then Nike would have no grounds for complaint.

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